Journal. Stories, education, and sartorial inspiration.

Espadrilles are among the most natural summer shoes a man can wear. They have history, lightness, an effortless Mediterranean character and, in a well-built wardrobe, they fill the space between sandals, sneakers and loafers.

Sprezzatura is a term often used in menswear, but rarely explained properly. It is not carelessness or a styling trick, but a form of effortless elegance built on good taste, quality clothing and an understanding of the rules.

Gentlemanliness did not disappear because men started wearing sneakers, T-shirts or more comfortable clothing. It disappeared where we began to mistake comfort for indifference, ease for carelessness, and freedom for the idea that others no longer matter.

Cordone 1956 is a family-owned Italian shirtmaker from Aielli, built since 1956 on craftsmanship, fine fabrics and quiet elegance. The story of the brand shows why a good shirt is not merely a wardrobe basic, but one of the most important details of classic men’s style.

Gurkha trousers are one of the most distinctive cuts in classic menswear. Rooted in tropical military dress, they are defined by a high waist, front pleats and a characteristic fastening system without a belt. Today, they offer an elegant option for men who want to combine comfort, history and effortless style.

Slow fashion isn’t just a reaction to fast fashion. It’s a thoughtful approach to dressing that emphasizes quality, longevity, and respect for the value of things. For the modern man, it represents a calmer, more deliberate, and ultimately more meaningful way to build a wardrobe.

What does the word "nonchalant" mean? We explain its meaning, origin, and why it is associated with effortless elegance and classic men's style.

A white T-shirt under a white or light blue shirt sounds logical, but in practice it often does the exact opposite of what you’d expect from an undershirt. Instead of staying hidden, it starts to show through. An invisible T-shirt under a shirt solves this very problem: it blends in with your skin, doesn’t disrupt your silhouette, and helps protect your shirt when worn all day long.

British heart, French soul. Dormeuil is not just a fabric manufacturer; it is a family dynasty that has been defining true luxury in men’s fashion since 1842. From the tennis courts of the interwar period to modern blockchain technology—discover the legend whose fabrics have been worn by kings, movie stars, and the most discerning men in history.

Jak se z amsterdamské koleje stal globální fenomén? Suitsupply není jen značka, je to filozofie "Smart Luxury". Poznejte příběh, který stojí za obleky, které miluje celý svět a které u nás najdete v té nejlepší formě.

Příběh značky Hackett London je důkazem, že vkus se nedá koupit, ale dá se najít v hromadě starého oblečení. Jeremy Hackett vybudoval impérium na tom, co ostatní vyhodili. Poznejte značku, která sdílí začátkem s naším butikem Nonchalant

Naučte se pečovat o prémiové pánské oblečení. Průvodce údržbou tweedu, vlny a kašmíru, aby vám vydržely desítky let. Tipy od Nonchalant.

Je "pre-owned" jen jiné, luxusnější slovo pro "sekáč"? Je to otázka, kterou slýcháme často, a odpověď jde daleko za cenovku. V Nonchalant je naše odpověď jednoznačné "ne". V tomto článku vám ukážeme zásadní rozdíl mezi filozofií "lovu" v běžném second-handu a naším přístupem založeným na kurátorství, "tichém luxusu" a investici do trvalé kvality – takové, za kterou si stojíme naší 12měsíční garancí.