Aquascutum: Štít proti vodě s britskou elegancí

Aquascutum is a traditional British brand with a history dating back to 1851, when it was founded in London by tailor John Emary. The name itself comes from the Latin words aqua (water) and scutum (shield), which reflects the brand’s long-standing connection to functional yet elegant outerwear. From the beginning, Aquascutum built its reputation on quality craftsmanship, innovative materials and a style that has endured across generations.

One of the key moments in the brand’s history was the introduction of waterproof wool, patented as early as 1853. This combination of protection against harsh weather and classic tailoring became a defining part of Aquascutum’s identity. It earned the brand respect not only among customers, but also within British high society, later confirmed by the granting of a Royal Warrant.

Aquascutum is also closely associated with the trench coat. Although the question of who first developed this garment is historically debated alongside other British houses, Aquascutum played a major role in its development and popularisation. The brand’s waterproof coats proved themselves in demanding conditions and gradually became a symbol of practical elegance and British style.

Another recognisable feature of the brand is its Club Check pattern, introduced in the second half of the 20th century and now a distinctive part of Aquascutum’s identity. This understated combination of traditional tones appears on linings, scarves and other accessories, reinforcing the brand’s restrained yet recognisable aesthetic.

Today, Aquascutum represents British classic style for customers who value quality craftsmanship, timeless design and clothing with clear character. Alongside its iconic coats and trench coats, the brand’s offering extends to other elements of both men’s and women’s wardrobes, always with an emphasis on tradition, function and long-term wearability.