Family tailoring between Paris and Serbia

Couturier Parisien

Couturier Parisien is a French menswear brand combining a Parisian approach to cut and proportion with production in its family-run workshop in Serbia. Its collection includes shirts, trousers, jackets and other carefully considered elements of a modern men’s wardrobe. The clothing does not feel excessively formal, yet retains a clean silhouette, quality materials and genuine tailoring details.

The family’s history in garment making began in 1966, when Stevan Miletic arrived in Paris from the former Yugoslavia and joined his brother’s workshop. During the expansion of French ready-to-wear, the workshop also produced garments for established fashion houses, including Dior, Chanel, Sonia Rykiel and Yves Saint Laurent. Stevan’s son Zoran arrived in Paris in 1974 and established his own workshop in Aubervilliers, near the La Villette district, in 1981.

The Paris workshop employed approximately thirty craftspeople and operated differently from conventional assembly-line production. Each garment was constructed from beginning to end by a single maker, giving that person control over its construction and final finish. Zoran Miletic opened another family workshop in Serbia in 1989. Although the Paris operation closed in 1997 as the garment industry changed, the Serbian workshop continued the family tradition.

Couturier Parisien itself was founded in 2017 to bring more than half a century of accumulated knowledge into a contemporary men’s wardrobe. Production continues in the family workshop, now led by Dragan Miletic, the third generation of the family. The brand focuses on small-scale manufacturing, shorter supply chains, garments designed for long-term wear and fair remuneration for the people who make them.

Why we selected the brand

What I find most compelling about Couturier Parisien is the combination of genuine manufacturing experience and a contemporary, highly wearable style. Tailoring elements such as pleats, higher waistlines, side adjusters and carefully shaped collars are not merely decorative. They help the clothes fit better and create a cleaner silhouette without making the wearer appear overly formal.

The brand is well suited to men looking for something more considered than standard mass-market clothing, without moving towards conspicuous or excessively formal dressing. Its individual pieces are easy to combine and can gradually form the basis of a functional wardrobe for work, leisure and less formal social occasions.